Privacy Policy

Effective date: 04/21/2026

Mindset Formula Inc. operating as Yufa Sem (“Mindset Formula Inc.”, “Yufa Sem”, “we”, “us”, or “our”) is committed to protecting your privacy and handling personal information in a respectful and responsible way.

This Privacy Policy explains how we collect, use, disclose, and protect personal information through our website, https://yufasem.com, and in connection with our health coaching services offered in Calgary, Alberta and online worldwide.

By using our website or submitting your information to us, you agree to the practices described in this Privacy Policy.

1. Who we are

2. What this Privacy Policy covers

This Privacy Policy applies to personal information collected through our website, including when you:

  • visit our website,
  • contact us through forms,
  • book a free discovery call,
  • sign up for our newsletter,
  • request or download free resources such as PDFs,
  • leave a blog comment,
  • purchase a program or service through the website.

This Privacy Policy may also apply, in a limited way, to personal information shared with us as part of delivering health coaching services, where applicable.

3. The information we collect

Depending on how you interact with the website, we may collect the following types of personal information:

Information you provide directly

  • your name,
  • email address,
  • phone number,
  • message or inquiry details,
  • appointment date and time preferences,
  • booking-related details,
  • newsletter signup details,
  • blog comment information,
  • purchase-related details.

Technical and usage information
When you visit our website, certain technical information may be collected automatically, such as:

  • IP address,
  • browser type,
  • device information,
  • operating system,
  • pages visited,
  • referral source,
  • website interactions,
  • cookie and tracking data,
  • server log information.

Payment-related information
If you purchase a program or service through the website, payment and billing information may be collected and processed through third-party payment providers such as Stripe. We do not intend to store full payment card details directly on our WordPress website unless specifically required and properly secured.

Health and wellness-related information
At this time, we do not intend to collect health information through the public website forms. However, in the course of providing coaching services, you may choose to share personal wellness, lifestyle, or related information with us. If that occurs, we will handle that information with appropriate care and only for reasonable business and service-related purposes.

4. How we collect information

We may collect personal information in the following ways:

  • when you complete a contact form,
  • when you book a discovery call,
  • when you sign up for a newsletter,
  • when you request a free guide, PDF, or other resource,
  • when you leave a comment on a blog post,
  • when you make a purchase,
  • when you contact us by email or phone,
  • through cookies, analytics, pixels, server logs, and related technologies.

5. Why we collect and use personal information

We collect and use personal information for purposes such as:

  • responding to inquiries and messages,
  • scheduling and managing discovery calls,
  • delivering requested resources or downloads,
  • providing newsletters, updates, and marketing communications where you have consented,
  • processing purchases and related administrative records,
  • operating, maintaining, and improving our website,
  • understanding website traffic and performance,
  • supporting analytics and advertising measurement,
  • protecting website security and preventing abuse,
  • complying with legal, regulatory, tax, and business obligations.

We collect, use, and disclose personal information only for purposes that are reasonable in the circumstances and in accordance with applicable privacy laws.

6. Forms, bookings, and communications

Our website includes forms such as a contact form, discovery call form, newsletter signup, free resource form, and blog comment form.

Form submissions may be stored in WordPress or related website tools, including Elementor submissions, and may also be sent to our email inbox for follow-up.

We also plan to use a booking tool, such as Calendly or a similar service, for free discovery calls. Depending on the final setup, booking information may be collected either through an embedded scheduler on the website or through an external booking platform.

If you contact us or book a call, we may use your information to communicate with you about your inquiry, appointment, or requested service.

7. Newsletter, free resources, and marketing emails

If you sign up for our newsletter or request a free resource, we may use your contact information to send you the content you requested and, where you have consented, send occasional updates, wellness content, or marketing emails.

Marketing emails should include an unsubscribe option, and you may opt out at any time.

We recommend using clear consent wording on signup forms so that users understand whether they are only receiving the requested free resource or are also agreeing to receive ongoing email communications.

8. Payments and third-party payment processors

We may offer online payment for programs or services through Stripe or another secure payment processor.

When you make a payment, your payment information may be collected and processed by the payment provider in accordance with that provider’s own privacy practices and terms. We do not intend to store full payment card numbers directly on our website.

Purchase records, invoices, receipts, and related transaction details may be retained for business, tax, accounting, legal, and customer service purposes.

9. Comments and public content

If blog comments are enabled, the information you submit in a comment, such as your name, comment content, and any information you choose to include, may become publicly visible once approved.

Please avoid posting sensitive, medical, or confidential personal information in public comment areas.

10. Cookies and similar technologies

Our website may use cookies and similar technologies to support website functionality, improve performance, remember preferences, analyze traffic, and help measure advertising and marketing effectiveness.

These technologies may include first-party and third-party cookies associated with services such as:

  • Google Analytics,
  • Google Tag Manager,
  • Meta Pixel,
  • embedded media platforms,
  • caching and performance tools,
  • hosting and security services.

11. Analytics and advertising technologies

We currently use tools such as Google Analytics, Google Tag Manager, and Meta Pixel to understand website usage and support advertising performance.

These tools may collect information about your interactions with the website, such as:

  • pages visited,
  • actions taken,
  • approximate location based on IP,
  • device/browser information,
  • traffic source,
  • ad-related activity.

If advertising and remarketing are activated, this information may be used to measure campaigns and build audiences for future advertising on platforms such as Meta and Google.

12. Embedded content and third-party content

Our website may include embedded content from third parties such as:

  • YouTube,
  • Vimeo,
  • Google Maps.

Embedded content may behave as if you visited the third-party website directly and may collect information about your device or activity, especially if you are logged into those services or if they use cookies or similar technologies.

13. Hosting, caching, backups, and website infrastructure

Our website is hosted through Hostinger and uses WordPress.

We also use website tools and plugins for website building, performance, administration, and security-related functions, including:

  • Elementor,
  • LiteSpeed Cache,
  • Hostinger Tools,
  • Admin and Site Enhancements,
  • WP 2FA,
  • Rank Math,
  • theme-related plugins,
  • backup tools such as UpdraftPlus.

These providers and tools may process technical information such as IP address, server logs, browser details, and usage data to support hosting, security, caching, backups, troubleshooting, and website performance.

14. How we share personal information

We do not sell your personal information.

We may share personal information with trusted third-party service providers where reasonably necessary for website operation or business purposes, such as:

  • website hosting providers,
  • form and booking tool providers,
  • payment processors,
  • email and communications providers,
  • analytics providers,
  • advertising platforms,
  • backup or security providers,
  • professional advisors where needed,
  • authorities where required by law.

We only share information to the extent reasonably necessary for the relevant purpose.

15. International data transfers

Although we are based in Alberta, Canada, some website tools and service providers may store or process information outside Alberta or outside Canada, including in the United States or other jurisdictions.

As a result, personal information may become subject to the laws of those jurisdictions and may be accessible to foreign courts, regulators, or law enforcement in accordance with applicable laws.

16. How long we keep personal information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and for related legal, tax, accounting, security, dispute resolution, and business purposes. Alberta’s PIPA states that organizations may retain personal information only for as long as reasonably required for legal or business purposes.

Depending on the context, this may include retaining:

  • inquiry records for follow-up and business administration,
  • newsletter data until you unsubscribe or request deletion,
  • transaction records for accounting and legal purposes,
  • analytics data according to platform settings,
  • service-related records for a reasonable period where required for business or legal reasons.

17. How we protect personal information

We use reasonable administrative, technical, and physical safeguards appropriate to the sensitivity of the information and the nature of our business.

These measures may include:

  • password-protected systems,
  • two-factor authentication,
  • limited access,
  • hosting and server protections,
  • plugin and website maintenance,
  • payment processing through third-party providers,
  • reasonable steps to protect stored records.

No website or internet transmission can be guaranteed to be completely secure, but we take reasonable steps to reduce risk.

18. Your choices and rights

Subject to applicable law, you may have the right to:

  • request access to personal information we hold about you,
  • request correction of inaccurate information,
  • withdraw consent where consent applies,
  • unsubscribe from marketing emails,
  • ask questions about how your information is handled.

Under Alberta’s PIPA, individuals have rights of access and correction in relation to personal information held by an organization. Federal privacy guidance also provides for access requests and generally expects organizations to respond within applicable timeframes.

To make a privacy request, please contact us using the contact details below.

19. Children’s privacy

Our website and services are intended for adults and are not knowingly directed to children. We do not knowingly collect personal information from children through the website without appropriate authorization.

If you believe a child has provided personal information through the website, please contact us and we will take reasonable steps to address the issue.

20. Health coaching disclaimer

Yufa Sem provides health coaching services and is not providing medical diagnosis, treatment, or emergency care through this website.

The website contact forms and public pages are not intended for submitting urgent, highly sensitive, or medical emergency information. Please do not submit emergency or highly confidential medical information through general website forms.

21. Third-party websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or policies of third-party websites. We encourage you to review their privacy policies before providing information to them.

22. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, tools, services, business practices, or legal requirements.

When we make updates, we will post the revised version on this page and update the effective date above.

23. Contact us

If you have questions about this Privacy Policy, want to access or correct your information, or wish to make a privacy-related request, please contact us: